Retail Confectioner

Playing Favorites

On the way to the airport recently, my friend Angelique, who drove me, stopped at a gas station and bought her three children some Laffy Taffy for the trip. The kids, who until that point had been babbling on nonstop, went silent once the sticky ropes were in their eager hands.

by Deborah Cassell

Keys to a Hoppy Holiday

Chocolate and non-chocolate novelties as well as fruity confections for Easter 2011 include new takes on the traditional egg, seasonal versions of top-selling brands and gift-worthy packaged products for kids and adults alike. Satisfy shoppers with perennial favorites, and entice them with eye-catching innovations to help increase sales at retail.