Mr. Chip Goes to Washington
This year’s election is bringing out the best and the worst in the candidates, but those running to win votes in the potato chip category are blossoming under pressure to reinvent themselves and stay ahead in the snack food race.
|
Sensory Experience
Stimulate the senses. That’s the tagline for marketing messages that accompany Wrigley’s newest branded chewing gum called 5. The line launched in early 2007, and in its first year has managed to stimulate growth as well as the five human senses.
|
Philly’s Brotherly Love at Lunchtime
Di Bruno Bros. in Philadelphia draws large afternoon crowds that are primarily attracted to its gourmet Italian lunches, but they’re often additionally satisfied by an unexpected sweet encounter … or two.
|
Death by Chip
Kettle Foods, Salem, Ore., has added a spicy flavor to its innovative lineup: Death Valley Chipotle. Winner of Kettle brand’s fourth annual People’s Choice campaign, 5- and 9-oz. bags of the new chip now are hitting shelves nationwide.
|
|
Editor's Note
In the timeless children’s book Charlie and the Chocolate Factory by Roald Dahl (author of another childhood fave: James and the Giant Peach), candy-making mogul Willy Wonka strives to create original confections for kids the world over. And he succeeds above and beyond his (and his father’s, per director Tim Burton’s version) wildest dreams. Who can forget those Everlasting Gobstoppers?
|
Snack Product Update
Check out new snack foods from McKee Foods; Interstate Bakeries Corp.; Popchips, Inc.; The Stella D’oro Co.; Cape Cod Potato Chips; Clinical Products, LLC; Pharmavite, LLC; Clif Bar & Co.; Nonni’s Food Co., Inc.; The Bachman Co.; Natural Snacks, LLC; and Frito-Lay North America.
|
Candy Product Update
Check out new confectionery items from Kathy Chocolaterie, Energy Brands, Divine Chocolate, Theo Chocolate, The Ginger People and Brownie Shotz.
|
|
