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Features

Mr. Chip Goes to Washington

This year’s election is bringing out the best and the worst in the candidates, but those running to win votes in the potato chip category are blossoming under pressure to reinvent themselves and stay ahead in the snack food race.

by Marina Mayer


Sensory Experience

Stimulate the senses. That’s the tagline for marketing messages that accompany Wrigley’s newest branded chewing gum called 5. The line launched in early 2007, and in its first year has managed to stimulate growth as well as the five human senses.

by Nick Roskelly


Philly’s Brotherly Love at Lunchtime

Di Bruno Bros. in Philadelphia draws large afternoon crowds that are primarily attracted to its gourmet Italian lunches, but they’re often additionally satisfied by an unexpected sweet encounter … or two.

by Renée Covino


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